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ATHA press kit

Real screenshots from the app, the facts, the icon and copy you can use to write about ATHA without asking for anything.

Screenshots

Captured on iPhone from ATHA 1.0. Select a screenshot to view it at full size (1206 px wide).

ATHA home screen with a glowing Breathe now button, Daily Breath card and Calm, Focus and Sleep practices
HomeBreathe now, today’s Daily Breath and practices by need.
ATHA Slow Breathing session with a pink aura, the instruction Inhale through your nose and 9:56 left
Breathing sessionSlow Breathing with the Aura visual.
ATHA Box Breathing session with a rounded-square visual, Inhale, 0:57 left and four 4-second phases
Box BreathingThe Box visual and a timeline of the four phases.
ATHA Explore screen with search, Create your own, Favorites, Recently and a How are you feeling row
ExploreCreate your own, favourites and breaths by feeling.
ATHA visual picker showing Aura, Orb, Box, Glow, Ripple, Wave, Liquid, Aurora, Flower and Particles
Ambient visualsTen visuals that move with your breath.
ATHA Garden at the seed stage with 46 minutes practised, 280 litres of air and 280 breaths
The GardenPractice grows a scene; this is the first stage.
ATHA Insights with a Your week in breath recap, an August recap and 46 mindful minutes
InsightsWeekly and monthly recaps and total minutes.
ATHA Themes screen with System, Light and Dark appearance and six colour themes
ThemesEight themes with System, Light or Dark.
ATHA on Apple Watch: a breathing aura with Inhale and 1:58 left
Apple WatchHaptic breathing on the wrist.

Fact sheet

Name
ATHA: Breathing Exercises (ATHA means “now”)
Developer
Gül Eda Aydemir, independent iOS developer (“Gul Eda Aydemir” on the App Store)
Released
23 September 2026; current version 2.1, 28 October 2026
Price
Free. No in-app purchases, no subscription, no ads.
Platforms
iPhone and iPad (iOS 18.6+), Apple Watch (watchOS 10.6+)
Privacy
App Store label “Data Not Collected”; no account, no analytics, no network requests
Languages
English, French, German, Italian, Portuguese (Brazil), Spanish and Turkish
App Store
apps.apple.com/app/id6807887691

Description, ready to use

Use any of this verbatim. No approval needed.

One line

ATHA is a free breathing app for iPhone, iPad and Apple Watch that starts a calming breath in one tap. ATHA means now.

Short

ATHA guides breathing for sleep, stress and focus. Tap Breathe now or pick a moment such as “Before a meeting” and ATHA chooses the breath, then guides it with an ambient visual, haptic taps and, if you like, a spoken cue or soft tone at each phase. Eyes-closed mode dims the screen so you can follow along in bed. It is free with nothing locked, needs no account, and Apple’s privacy label reads “Data Not Collected”.

Long

ATHA is an independently built breathing app for iPhone, iPad and Apple Watch. It guides inhale, hold, exhale and hold-out through one of ten ambient visuals, haptic taps at every phase change, and optional spoken voice cues, phase tones and ambient sounds, so a session works with your eyes closed.

Ten built-in patterns cover calm, focus, sleep and energy, including Box Breathing (4-4-4-4), 4-7-8, Coherence (5-5) and Extended Exhale (4-6), and anyone can build custom patterns with any hold set to zero. A fading Sleep session, guided programs and an SOS button cover the harder moments. Daily Breath, routines with local reminders, streak freezes and a Garden that grows with practice help the habit last without turning it into a score. Insights come from the user’s own after-session ratings, calculated on the device.

ATHA is private by design: there is no account, no analytics and no server, the app makes no network requests, and Apple’s App Store privacy label reads “Data Not Collected”. Apple Health is optional and write-only (Mindful Minutes and State of Mind). ATHA is free, with no subscription, no in-app purchases and no ads. It is a wellness app, not a medical device.

Palette

#070914
#927AFF
#E994D6
#F5A681
#FFC09B
#77D7AD
#F7F4FF

Wordmark: ATHA, uppercase, wide letter-spacing. Never set in a condensed or script face.

Downloads

App icon1024 × 1024 PNG

Download

ScreenshotsSelect any screenshot above to open the full 1206 px version.

Press enquiriesGül Eda Aydemir, independent developer

Email

ATHA means now.

Screens only go so far. The rhythm is the product.

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QR code that opens ATHA on the App Store

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