Privacy Policy
About ATHA
ATHA ("the App," "we," "us," or "our") is developed and operated by Gül Eda Aydemir, an independent iOS developer. This Privacy Policy explains how ATHA handles information when you use the App.
What ATHA does not do
We want to be explicit about the privacy model:
- We do not operate a developer-controlled cloud database containing your breathing history.
- We do not sell, rent, or trade your breathing, reflection, mood, health, or analytics data for advertising or marketing.
- We do not receive your payment card information when you purchase through the App Store.
- We do not require Health access to use core breathing features.
- We do not share analytics data with third-party ad networks.
Core ATHA data
ATHA stores the following information locally on your device using Apple platform storage technologies:
- Breathing session history — dates, duration, selected practice, completion status, and related session metadata.
- Custom breathing patterns — names and inhale / hold / exhale / hold-out timings you create.
- Routines and reminder preferences — routine settings, local reminder times, and notification preferences.
- Favorites and recent practices.
- Progress information — streaks, practice days, garden stage, rewards, records, and statistics derived from your activity.
- Reflections and check-ins you choose to record in ATHA.
- Mood feedback provided after breathing sessions.
- App preferences such as theme, appearance, sound, haptic, visual, accessibility, onboarding, and feature settings.
Anonymous product events
ATHA collects anonymous product analytics to improve the app's stability, performance, and design. Analytics are enabled by default but can be disabled in Settings.
- What we record: events such as feature usage, session completions, technique selections, screen navigation, and errors — without any personally identifying information.
- Install ID: each app install receives a pseudonymous install identifier generated locally on your device. It does not identify you personally and is regenerated if you reset analytics.
- Timestamps: event timestamps are included to understand usage patterns over time.
- No personal details: analytics never include your breathing sessions' actual content, mood data, reflection text, health data, or any other sensitive information.
- How to opt out: you can disable analytics in Settings > Privacy at any time. Previously buffered events will be discarded.
- Batched sending: events are batched before being sent, so analytics never interrupt your breathing sessions.
Optional HealthKit integration
ATHA can integrate with Apple Health only after you enable the relevant controls and grant permission through iOS.
Mindful Sessions Optional
When Save sessions is enabled in Settings, ATHA can write completed breathing session duration to Apple Health as a Mindful Session.
State of Mind Optional
When Share reflections is enabled and supported by your iOS version, ATHA can write reflections you choose to share as State of Mind entries.
Health permissions are managed by iOS. You can review or revoke them at any time in the Health app or iOS Settings. Data written to Apple Health is stored and managed by Apple's Health ecosystem according to your device, Health, and iCloud settings.
ATHA does not use Health data for advertising, profiling, or sale to data brokers.
Local reminders
If you enable reminders, ATHA requests permission to send notifications. Routine, daily, and streak-related reminders are scheduled locally on your device. You can disable notifications at any time in iOS Settings.
Apple StoreKit / App Store
ATHA is currently free and contains no subscriptions or in-app purchases, so no purchase data is generated by the App. If paid features are introduced in a future version, transactions would be processed by Apple through the App Store and StoreKit; we would not receive or store your full payment card details, and billing, purchase history, refunds, and subscription management would be governed by your Apple ID and Apple's terms and privacy practices.
Apple-provided analytics and crash reports
Apple may provide ATHA developers with crash reports, performance diagnostics, and aggregated App Store analytics depending on your Apple analytics-sharing settings in iOS. These reports are used to improve app stability and performance. ATHA does not use this data to build a marketing profile about your breathing practice.
App Store privacy reporting
ATHA includes a privacy manifest (PrivacyInfo.xcprivacy) that discloses to Apple and App Store users the categories of data collected and how they are used. The manifest covers on-device storage, analytics, Health integration, and third-party SDK usage in accordance with Apple's App Store privacy requirements.
ATHA website
This website is a static product and support site. The App's on-device privacy model does not automatically apply to third-party infrastructure used to host the website. If analytics, forms, cookies, or other website services are added in the future, this Privacy Policy should be updated before those services are enabled.
Control and deletion
- Analytics: Disable anonymous analytics in Settings > Privacy. Previously buffered events will be discarded. You can reset your install ID at any time.
- Health: Review or revoke ATHA's Apple Health permissions through Apple's Health permission controls or iOS Settings.
- Notifications: Disable notification access in iOS Settings.
- Local ATHA data: Use any in-app deletion controls that are available. Deleting the App may remove locally stored ATHA data from the device, subject to your device backup settings.
- Apple Health entries: Data already written to Apple Health is managed separately in the Health app and may remain there after ATHA is deleted.
- Purchases: Manage subscriptions and purchase history through your Apple ID / App Store settings.
Age considerations
ATHA is not designed to knowingly collect personal information from children through a developer-operated account or cloud database. If applicable law in your region imposes additional age or consent requirements, those requirements apply to your use of the App.
Device-level protection
Because core ATHA data is stored on your device, its protection relies in part on iOS security features and your device security settings. We recommend keeping iOS up to date and using a device passcode, Face ID, or Touch ID where available.
Updates to this policy
We may update this Privacy Policy as ATHA evolves or as legal and platform requirements change. The "Last updated" date above will reflect the current version. Material changes may also be communicated through the App or an App Store update note.